If you ever wanted to track the progress of your email campaign, Aweber has a great online tracking and reporting tool.
But before you dive in, you should have clear expectations of what you want your email to achieve i.e.
- Product sales (number / conversion)
- Brand awareness
- Customer retention
Once your email has been sent you can then verify the success of your email against your objectives.
Using Aweber, it is possible to report on the following measurements for your emails:
- Number of emails delivered
- Number of emails opened
- Total number of click through received
- Total number of click through received per link
- The email addresses of all individuals who clicked through to a specific link
- Total number of Daily New Subscribers
- Total number of Weekly New Subscribers
- Total number of Weekly/Monthly Subscriber Growth and much more
By combining the results of your email, Aweberhelps to paint a clearer picture of your audience, allowing you to go on to deliver highly tailored messages to more refined customer groups.