Social Media Strategies

Social Media Strategies

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Social Media
14

One of my clients plans to use social media to reach new customers as the current style of weekly tweets isn’t effective.

For this to happen, there needs to be a social media strategy in place with clear objectives.

A few things came to mind whilst having this discussion.

- Identify who your customers are.
- Identify where they are hanging out.
- Engage with them – participate.
- Find out how you can help them.
- Give it to them – (help them)
- Repeat and rinse.

Social media can beneficial to your business, it all depends on how you use them.


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About the Author

John Lufadeju

  • http://www.mikeslife.org Mike CJ

    So simple when you put it like that, but so many businesses seem to either want to automate it or complicate it.

  • http://web2andmore.net Kevin Tea

    I have no idea what market sector your client is approaching so it's difficult to recommend anything but the key factor for me is the platform and the method by which they receive the message. Email, Twitter, Facebook, mobile phone, web browser, SMS (still valid even today), it can be difficult in getting the mix right.

  • http://www.yourblogtools.com/ John Lufadeju

    They're in the third sector – a charity organisation.

  • http://jorgensundberg.net Jorgen Sundberg

    One tweet a week is nowhere near enough frequency I would say… But at least it won't bore anyone :-)

  • http://www.yourblogtools.com/ John Lufadeju

    Indeed, It shouldn't raise too many complaints either :-)

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