Connect With Your Audience

Connect With Your Audience

By
Blogging, Featured, Traffic Building
15


Just like you would engage with your friends in a comfortable relaxing mode is the same way you ought to find the same zone with your readers.

For most, time with friends is enjoyable and fulfilling, there’s no reason why that shouldn’t be the case with your audience whether you own a blog or a website.

Understand them

Treat your audiences/readers as friends, as a result of this you’ll be able to build a relationship with them.

By understanding them, in time, you are able to know what tone of voice to use and the language they would understand. Interact in a conversational manner, after all, its only a blog and not a government report.

An added benefit of building a rapport with your readers is being able to pre-empt their information needs. The more you relate with them, the more you understand where they are at and what they need to know. This feeds your research and helps you meet them where they are.

So for your next post, make friends with your readers.


About the Author

John Lufadeju

  • http://web2andmore.net Kevin Tea

    I very much prefer the informal approach and while I would avoid the word intimate I like to think of any who becomes involved with the blog as an extended part of my circle of friends. I guess another way of looking at it is that if people both to come to the blog you have to come to them.

  • http://www.mikeslife.org Mike CJ

    Interesting that you mention language, because more than ever I'm coming to realise that English speaking Europeans and Americans truly are divided by a common language, and as more than 70% of my site traffic is from the US, I really need to be more international in the way I write.

    One quick example – I described someone as an anorak to a US friend the other day, and he had no idea what I was talking about!

  • http://www.integralwebsolutions.co.za/Blog.aspx Robert Bravery

    Great post. Probably one of the toughest jobs as a blogger is to build a respectable honest workable and close community. People are a tough nut to crack. But once you have friends, then you have support beyond imagination.

  • http://ericasays.com EricaMueller

    Mike,

    Your little phrases often crack me up. I haven't come across any I didn't understand (yet) but sometimes I just read and smile at your European English.

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