Email Marketing Guidelines

There are a few guidelines to bear in mind when sending emails to your mailing list.

• Provide something of value when you email your list.

• Put the most important information at the top of your email.

• Try to keep content clear, concise and only to what is really needed.
  You have approximately 3 seconds to get your viewer to open your email and read further.

• Bear in mind that not everyone will be able to view the images within your email.
  If you can, try to keep this as text as it will not appear if people have images switched off.
  Also consider those who are partially-sighted or blind and are using a screen reader. If images are used, specify its Alt tag with an image name/description.

• Emails tend to appear differently depending on which email provider the receiver is using (Google, MS Outlook, Yahoo etc.) Always send test copies.

• Legally, all emails should provide users with an option to unsubscribe from.
  Email marketing software such as Aweber is very good at handling this.

• Some marketing emails tend to remind users why they are receiving updates. This is optional.

Have I missed out any?

You may wish read a related post: Plan Your Marketing Campaign