Where Do Your Potential Readers Hang Out?

Are you an internet business owner? A hobby blogger? or perhaps running an offline business? There's always a time when you search for new customers, clients or readers to add to your existing list. So the question here is, where are they hanging out? In a case of an online business, the answer to this may seem obvious - Forums, social networks, blogs and so on. But are we effectively utilizing these avenues? Let's take social media for an example, an area that is becoming a dominant force within new media - with the likes of Facebook, Friendfeed, identi.ca, LinkedIn, Mr Wong, OverBlog, Stumbleupon, Squidoo - For bloggers, this is great - an opportunity to interact and share interests with like minded individuals - couldn't be better. Chances are, such relationship formed outside your business results into potential customers, blog readers, contributors and so on. But, is our conversion rate effective? Simply creating a facebook page or a forum account isn't enough - you have to work it. Speak their language With each of these platforms, it is important to treat each one independently. For an example, I wouldn't build an effective relationship on Facebook if all I did was to post my latest blog feeds there - hoping someone would read them. Each platform has it's own culture and communication style. If social media is something we are incorporating as part of our business then it's worth doing it correctly. Social Tools for your Blog The beauty of these social engagements is the ability to bring them back to your blog. There are some clever social blog tools which you may wish to integrate, to help streamline the communication process. Facebook Connect Facebook Fan page Twitter Flickr Stumble Have you discovered your readers hang out spot? What social tools are working for you?

How To Effectively Connect With Your Readers

How do you effectively stay in touch with your subscribed readers? Which tools do you use to achieve this? Aweber handles all my email distribution and campaigns. If you are really serious about building your mailing list with your blog, then this tool would help achieve this. It also happens to be the industry leader in Email Management System. It’s a very simple yet powerful system to use – And more importantly it works. With very little effort, Aweber email system allows you to send bulk emails to your entire mailing list. You can also schedule these emails to be sent at specific times you want. Especially for a newly formed blog, it is very essential to start building your mailing list from day one and to maintain a relationship with them. See it in action One of the key components of AWeber is its Auto-Responder facility. Subscribers to YourBlogTools.com would have had a taste of this already. It essentially handles the following: Captures user details from your blog Verifies and welcomes new subscribers Email Campaigns And much more How I use Aweber On a weekly basis, I interact with my readers by doing the following: To broadcast emails to my readers on the fly with new tips and updates To schedule blog post email notification. Why I chose Aweber With regards to list building, which is quite important to me, I wanted to hit the ground running. Aweber was able to meet my requirements. What I wanted I was a after a proven system that works A reliable system A complete Email Management System What I didn’t want An unreliable system Emails filtered to spam folders. Try Aweber here Do you have any questions regarding this tool? Are you already using Aweber? Share your experiences here.