Email marketing is an essential part of any successful internet marketing campaign and utilizing a strong email marketing service provider is also advisable. While it’s possible to put together your own email marketing communications, including auto-responders and other convenience practices, the process can be very complex and time consuming. This is the reason that services like AWeber are so widely used by website designers and internet marketing professionals. Continue reading
If you ever wanted to track the progress of your email campaign, Aweber has a great online tracking and reporting tool.
But before you dive in, you should have clear expectations of what you want your email to achieve i.e.
- Product sales (number / conversion)
- Brand awareness
- Customer retention
There are a few guidelines to bear in mind when sending emails to your mailing list.
- Provide something of value when you email your list.
- Put the most important information at the top of your email.
- Try to keep content clear, concise and only to what is really needed.
You have approximately 3 seconds to get your viewer to open your email and read further.
- Bear in mind that not everyone will be able to view the images within your email.
If you can, try to keep this as text as it will not appear if people have images switched off.
Also consider those who are partially-sighted or blind and are using a screen reader. If images are used, specify its Alt tag with an image name/description.
- Emails tend to appear differently depending on which email provider the receiver is using (Google, MS Outlook, Yahoo etc.) Always send test copies.
- Legally, all emails should provide users with an option to unsubscribe from.
Email marketing software such as Aweber is very good at handling this.
- Some marketing emails tend to remind users why they are receiving updates. This is optional.
Have I missed out any?
You may wish read a related post: Plan Your Marketing Campaign
The other day I received a request from one of my clients who wanted to pre-fill subject lines with the appropriate info.
This was for an email campaign with several email links embedded for different departments. This would prove useful when it comes to sorting them, using MS Outlook.
If you are familiar with HTML then this is quite easy to do.
To link a text, we normally write
To a subject line, you simply need to add the following
?subject=My Subject Line
The whole code should now read.…
So if you now click on this link it would automatically pre-fill your subject lines with the text “My Subject Line”
As far as I’m aware, this process works seamlessly on standalone Email clients such as MS Outlook. I’m not sure how it behaves with web based email apps.
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We all know how important mailing lists are, but for the benefit of new bloggers it is very essential to start building mailing lists from day one.
Picture this, somehow, someway, a first time visitor has landed on your page in order to gain some information – all well and good,
but there is no guarantee of that visitor returning.
So, the action plan here is to encourage them to subscribe to your future posts and updates.
Your Loyal Readers
As a result, you are building up a bank of visitors that are guaranteed to know whenever there are new updates on your blog. Continue reading