Catch the Channel Hoppers

This is a guest post from my lovely wife Yemi Lufadeju.
A freelance Publicist.

If you have cable television you’re probably familiar with the feeling of channel surfing.

You go through hundreds of television channels trying to find something that’ll engage you for at least the next half hour, but then you find nothing and settle for the shopping channel.

Blog readers are like channel hoppers. They have millions of blogs to visit and not enough time to spend on any one blog.

It doesn’t help that every blog has a different personality and character. So even if two blogs are on the same subject, chances are they present information from different angles – no two blogs are the same.

So what do you do to make your blog stand out?

Coming from someone who visits a lot of blogs by professional communicators – mostly journalists, there’s really one key rule – keep it short, sweet and straight to the point ( a bit unlike this posting

And how do you do that?

Sometimes it’s easier to start with a brain dump. Just off load what’s in your head about a particular topic, on the page…(This always helps when you have writer’s block)

When you feel you’ve got nothing else constructive to add to the topic, read through it like you would someone else’s blog and weed off everything that hinders the flow of your thoughts.

By making your thoughts clear and coherent, and straight to the point, it quickly becomes a well-edited piece of work that communicates effectively with the reader. Very much like your favourite TV programme which you set alarms or record.
Before you know it folks will bookmark your blog and visit each time there’s a new posting.

So do what you do well, and keep them wanting more.