Are you struggling to engage readers?
Is your page bounce rate off the scales?
In this post, I am going to share with you 4 effective ways to writing more engaging and compelling content. Personally, I’ve found this 4-step structure extremely using when writing.

For a moment, cast your mind back to when you last read a blog post, chances are you scanned through it picking out the most important bits.

You are not alone, we all do it by default – and I’m sure you’re doing the same right now.
There are many factors behind this, one which I would get into in this post.
Hopefully, this 4 step structure would help retain your readers for a bit longer.

The 4 steps structure is as follows.

(1) Headline

This first towards writing a compelling content is to have a punchy headline. This is what your readers would come in cantact with first either in mailbox, RSS feed, tweets e.t.c
Therefore it needs to be short snappy and to the point. A reader shouldn’t have to think to hard about this. Bloggers tend to ask questions in their headlines, this can prove highly effective as you’re tapping into a similar question that might have.

(2) Opening line

Once you’ve got your reader hooked by punchy headline, next step is to have killer opening line. Opening line is a crucial part of the structure. At this stage probably want engage them with a benefit or a shocking stats. Something along the lines of …
Did you know…

(3) Body

For a blog post, it’s always good practice to keep your content conversational and easy to read.
This may take a bit experimenting to figure out what you and your audience are comfortable with.
Since majority of readers scan, make post scannable. Use sub-headers, bullet points and paragraphs to make your content more readable.

(4) Closing

Always attempt to summarise your blog for the benefit of those wishing to hear  your view, and to give a brief summary those who haven’t read the post at all.
It’s always good practice to include a call to action. What you want your readers to do next.

Have I left anything out? over to you.