Author Archives: John Lufadeju

Has your blog post saved someone’s life?

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Don’t ever discount the power behind a blog post – you never know how far it goes and how much it benefits others.

If you blog regularly and your blog has great exposure, chances are, one of your posting has helped and taught someone something new, in some cases being a life saver.

I’m sure many of us have been caught in situations where we frantically search the web for solutions to aid an urgent need. Continue reading →

Track Your Email Campaigns With Aweber

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If you ever wanted to track the progress of your email campaign, Aweber has a great online tracking and reporting tool.
But before you dive in, you should have clear expectations of what you want your email to achieve i.e.

- Product sales (number / conversion)
- Brand awareness
- Customer retention
Continue reading →

I Zone Out When I Blog

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After doing a bit of a data clean up on my Phone, I discovered that around 80% of my blog posts had been sparked off by me tapping away on my BlackBerry.

I tend to use my phone to jot down blog post ideas/structure and then flesh them out later.
I find that this works for me, as it suits my current lifestyle.

To further increase my productivity, I normally plug in my Sennheiser CX300II earphones and find the hardest inspirational instrument track. This is my cup of tea. Continue reading →

Email Marketing Guidelines

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There are a few guidelines to bear in mind when sending emails to your mailing list.

Submit a different unique article to hundreds of sites
  • Provide something of value when you email your list.
  • Put the most important information at the top of your email.
  • Try to keep content clear, concise and only to what is really needed.
    You have approximately 3 seconds to get your viewer to open your email and read further.
  • Bear in mind that not everyone will be able to view the images within your email.
    If you can, try to keep this as text as it will not appear if people have images switched off.
    Also consider those who are partially-sighted or blind and are using a screen reader. If images are used, specify its Alt tag with an image name/description.
  • Emails tend to appear differently depending on which email provider the receiver is using (Google, MS Outlook, Yahoo etc.) Always send test copies.
  • Legally, all emails should provide users with an option to unsubscribe from.
    Email marketing software such as Aweber is very good at handling this.
  • Some marketing emails tend to remind users why they are receiving updates. This is optional.

Have I missed out any?

You may wish read a related post: Plan Your Marketing Campaign

Add Subject Lines to Email Links

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The other day I received a request from one of my clients who wanted to pre-fill subject lines with the appropriate info.

This was for an email campaign with several email links embedded for different departments. This would prove useful when it comes to sorting them, using MS Outlook.

If you are familiar with HTML then this is quite easy to do.

To link a text, we normally write

Email us

To a subject line, you simply need to add the following

?subject=My Subject Line

The whole code should now read.…

Email us

That’s it…

So if you now click on this link it would automatically pre-fill your subject lines with the text “My Subject Line”

As far as I’m aware, this process works seamlessly on standalone Email clients such as MS Outlook. I’m not sure how it behaves with web based email apps.

Did you find this helpful?

PopUp Domination

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You know the saying, build your list, money is in the list….
Well, for the past couple of days, I have been playing around with a fantastic WordPress plugin called PopUp Domination.

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It is a very slick looking popUp opt-in box which is guaranteed to boost your opt-in rate significantly.
It’s being created and developed by a fellow blogger Michael Dunlop over at Income diary, which uses on his own blog.

What’s different about this tool is the ability to customise its look and feel to match your blog. Plus it has a high impact feel about it – which means more subscribers.

There are 4 templates to choose from which can be altered to suit your taste.
Popup domination is also compatible with the major email marketing providers such as Aweber and many more.

The plugin provided the following configuration options:

Look and feel

- Choose template
- Pick buttons and layout colours,

Mailing list HTML

- Choose your Email marketing provider i.e. Aweber

Template fields

- Input your content

List Points

- Highlight important messages using bullet lists.

Schedule

- control PopUp timing sequence.
…and more

There’s a video tutorial of this plugin. See it in action >>
Start converting your readers into email subscribers using PopUp Domination.

You can pick up this amazing plugin for only $37 – a complete bargain if you ask me.

Get yours now!