7 Ways To Writing Effective Web Content

The style of writing for printed media is often inappropriate to the needs and habits of web users, so developing content for a website/blog usually means writing new material.

Listed below are a few pointers you should keep in mind

(1) Make it scannable

Users don’t read websites, but scan them for the information they want. Use headings, bulleted lists, and emphasis to draw attention to key points

(2) Be concise

Reading from a screen is much slower than reading from paper, and many users don’t like having to scroll down. Aim to write 50% less text than you would for a printed publication

(3) Start strongly

Summarise the main points of the page in the first paragraph. This could also be stats information relating to your topic.

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Start Documenting Your Business

Not the most exciting task in the world, but spending some time to document your blog’s business
procedures could save you a lot of time and hassle when it comes to outsourcing.

This procedure simply involves documenting basic back-end procedures that you would normally carry out on a regular basis.
Stuff that you can really hand over to someone to do in your absence.

I started this exercise a few months back, by gradually documenting frequent blog activities and system procedures.

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Introducing…Build a Superstar Blog

Several months ago, I ran a poll on this blog asking readers how I could help them or what they would like to see more of.

It turns out a large majority of them had a business related blog and were interested in making money online – No surprises here.

Based on research and practical application, there isn’t much secret to it. It’s really down to applying business skills. The same principle you would apply to an offline business would apply to an online business.

So my plan here was to deliver a practical example from a offline business world and apply it to the blogging world.

Being a huge music lover, a former home studio music producer with knowledge of the music industry, I simply brought the worlds together in my e-book. The world of a music artists meeting the world of bloggers.

The same way a music artist goes through the hustle of getting discovered, signing a record deal, developing a fan base and aspiring for superstar status likewise a blogger builds credibility, exposure, a community and ends up being a leader or authority in his/her niche.

Hence the title. Build a Superstar Blog. I would like point out, the main objective of Build a Superstar Blog isn’t to turn you into a blogging superstar.
Rather it’s about
(1) Building the foundations and the right building blocks in place to propel your blog into a leader and authority. It takes you to superstar status then so be it.

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Connect With Your Audience

Just like you would engage with your friends in a comfortable relaxing mode is the same way you ought to find the same zone with your readers.

For most, time with friends is enjoyable and fulfilling, there’s no reason why that shouldn’t be the case with your audience whether you own a blog or a website.

Understand them

Treat your audiences/readers as friends, as a result of this you’ll be able to build a relationship with them.

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Google Lets You View and Manage Your Web Activities

Fellow Googlers!!

I may be the only person on the planet who isn’t aware of this – but Google gives you a history of web activities performed on their services.
You can track and manage activities such as, Google searches, visited web pages, images, videos, maps and more.
So far, I have activities dating back to two years ago – bizarre!

Simply visit www.google.com/history to access yours.
(You will need a google account to view this)

My apologies if you’re already aware of this, I just had to share my latest discovery
We sure are moving into the cloud computing age.

4 Things To Check Before Hitting The Publish Button

Ever had the urge to quickly push out a blog post?
And straight after doing so, you find yourself going back to make some urgent adjustments.
To some of you who regularly publish, these reminders may not directly apply to you.

Personally, I have had one or two blooper moments, which has led me to keep a mental note of 4 things to do before hitting the publish button.

(1) Set Your Permalink

Permalinks are unique URL that points to your blog post.
Set your permalink to something short, descriptive and search engine friendly.
For this post I have adjusted my permalink to (before-you-publish)
So my URL now reads:

http://www.yourblogtools.com/before-you-publish

instead of:

http://www.yourblogtools.com/4-things-to-check-before-hitting-the-publish-button

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