This is a guest post by my lovely wife Yemi’, of MsLuffa
After reading Build a Superstar Blog ebook, my wife and I got into a bit of a discussion. She’s convinced that even though you don’t own a blog, you’re very much a blogger. It didn’t make much sense to me, mainly because in my head a blogger is someone who owns and manages a blog. But she believes that some readers and visitors take part in the blogging process – reading entries, posting comments, and promoting blogs so much that they are bloggers themselves.
It’s easy to get caught up in a blog bubble and assume that everyone we’re interacting with on our blogs are bloggers. Well, yes and no.
Site overlay allows you to monitor click-through rates on your blog.
This is particularly useful for monitoring progress of a particular part of your blog or to track banner campaigns within a given date range.
How does it work?
Google does this by placing an overlay of mini indicators next to clickable links on your webpage.
Stats from this tool can prove useful for a blogger in determining which area of the blog is performing well.
Generally, the first fold of your webpage gets the most level of activity. This is the part that is viewed immediately before the reader scrolls down to view the rest.
Depending on your setup, by default, site overlay would only track internal links and not external.
Not only does it display number of clicks on a particular link, it can display revenue or profit associated with each link or page
- Google Adwords (Optional)
- Login to Analytics account
- Select Content from your side menu
- Under Click Patterns, select Site Overlay
The wait is finally over and the long awaited e-book is here. Yay!!
You can now download now this fantastic e-book Build a Superstar Blog
Build a superstar blog is a clever concept of introducing the business model in the music industry and re-applying it to blogging world.
Being a huge music lover, and knowledge of the industry, I simply brought the two worlds together this my e-book. The world of a music artists meeting the world of bloggers.
The same way a music artist goes through the hustle of getting discovered, signing a record deal, developing a fan base and aspiring for superstar status likewise a blogger builds credibility, exposure, a community and ends up being a leader or authority in his/her niche.
Whether you’re a blogging pro or a complete newbie, this e-book throws a fresh approach on blogging from a business standpoint.
I am very confident you will like it.
I also look forward to hearing your feedback.
(1) When you select “Save Draft” and the “Publish” button appears to be loading…
“what the deuce!!” – Stewie
This is sometimes uncomfortable to watch, especially if your content isn’t ready for public viewing. I’m getting used to it now, but I still watch it just to make sure.
(2) When presented with a white screen right upgrading WordPress
“errm, what do I do now??”
From experience, a simple page refresh normally brings things back to normal again.
(3) Dodgy WordPress plugins that breaks everything on your blog.
In some cases, it takes a while to identify the culprit plugin.
Before installing a plugin, I normal check its compatibility status . This can be found at wordpress.org/extend
Do you have any moments to share?
One of my clients plans to use social media to reach new customers as the current style of weekly tweets isn’t effective.
For this to happen, there needs to be a social media strategy in place with clear objectives.
A few things came to mind whilst having this discussion.
- Identify who your customers are.
- Identify where they are hanging out.
- Engage with them – participate.
- Find out how you can help them.
- Give it to them – (help them)
- Repeat and rinse.
Social media can beneficial to your business, it all depends on how you use them.
The style of writing for printed media is often inappropriate to the needs and habits of web users, so developing content for a website/blog usually means writing new material.
Listed below are a few pointers you should keep in mind
(1) Make it scannable
Users don’t read websites, but scan them for the information they want. Use headings, bulleted lists, and emphasis to draw attention to key points
(2) Be concise
Reading from a screen is much slower than reading from paper, and many users don’t like having to scroll down. Aim to write 50% less text than you would for a printed publication
(3) Start strongly
Summarise the main points of the page in the first paragraph. This could also be stats information relating to your topic.